AS Media Blog

Puffs: Colourful boxes promoting features inside the magazine

House Style: A magazine's distinctive design that distinguishes it from its competitors. Such as the font the masthead uses

Strap Line: A slogan the magazine uses

Banner: Text which stands out on a coloured background generally at the bottom of the magazine.

Copy: The main story inside the magazine

Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.

Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.

Headline: Catchy Title for the main article in the magazine

Sell Lines: Text on the front cover that helps to sell the magazine to the audience

Caption: Description of the main image

Masthead: Name of the magazine normally n the top of the front cover

Drop Capitals: Really big letter that starts off an article